TAKE CONTROL

                    Chapters ten, eleven and twelve 

                 

The three chapters explain different techniques to use according to the audience's reaction. Chapter ten explains how humor can ease up the situation, and shows us the different kinds of humor like: urbane humor, wit, facetious and banter. Urbane humor, as the author states "plays off a word or part of speech" and "depends on an educated audience. He also describes wit which is "mildly amusing" which is also "drier than urban ... and plays off the situation", or in other words: "plays off the situation". Facetious humor is more of a "ha-ha" humor, and "covers most jokes" but its a "relatively ineffective form of persuasion". On the other hand, we have banter: the humor of "snappy answers" and "self-defense" which works best in rhetoric, as Heinrichs states. 

Then, he shows us a process that seems to work really well and explains us how to use it as a "plan" for accurate and precise persuasion:
Facts
Definition 
Quality
Relevance

He says to start off by using facts and data that will convince your audience. Then, define your point and make you'r opponents terms actually favor you by using "definition jujitsu" by making your opponent's positive points look negative. After this, make the audience think your point of view fit their best interest and show the quality of your statement. Finally, if you do not succeed in the argument: show its irrelevance to make the audience think you were not truly defeated. These points are really important to combine together, by using all the skills you will surely be a master when it comes to rhetoric.